Who this is for
Authors deciding the right category for each cadence.Overview
Two categories with different compliance behavior.How it works
Marketing cadences
- Newsletter, launch announcements, promotional content
- Respects opt-out — readers who unsubscribed will not receive
- Includes unsubscribe link in footer
- Includes one-click unsubscribe headers for inbox-native unsubscribe
- Subject to workspace rate limits
Transactional cadences
- Functional messages: ARC download links, order confirmations, password resets, signup confirmations
- Bypasses opt-out — even unsubscribed readers receive these
- No unsubscribe link required
- No special compliance headers