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Who this is for

Authors measuring whether their emails are working.

Overview

Shows opens, clicks, delivery, and bounces for a cadence with time-range filtering.

How it works

Summary metrics

  • Total enrollments (active subset highlighted)
  • Emails sent
  • Bounce rate %
  • Open rate % — based on unique recipients who opened (not raw open counts)
  • Click rate % — based on unique recipients who clicked
  • Completed enrollments, cancelled enrollments, total bounces, total unsubscribes
  • Completion rate %
Date ranges: Last 7 days, last 30 days, last 90 days, all time Daily activity chart: Per-day breakdown of emails sent, unique opens, and unique clicks Per-email breakdown table: For each template — name, day offset, sent count, delivered count (sent minus bounces), unique opens, unique clicks, open and click rates

Tracking method

  • Open pixel embedded in marketing email HTML
  • Click links rewritten to track which links get clicked
  • Stored as event records tied to the email log

What is NOT available today

  • Link-level heatmap / per-URL click breakdown
  • Cadence-to-cadence comparison view

Next steps

Marketing vs Transactional Emails