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Who this is for

Authors creating individual email templates.

Overview

A full-screen WYSIWYG email builder — no HTML required.

How it works

Editor blocks (current generation)

  • Paragraphs and headings
  • Bold, italic, underlined text
  • Bulleted and numbered lists
  • Block quotes
  • Text alignment
  • Inline links
  • Images (from the Media Library)
  • Email Button — clickable CTA with customizable label, URL, color, padding
  • Email Divider — horizontal rule
  • Raw HTML embed — for advanced users who want to paste a snippet

Theme controls (Theme panel)

  • Backdrop, canvas, text, and button colors (hex pickers)
  • Font family: Georgia, Arial, Helvetica, Trebuchet, Verdana, Courier
  • Border radius slider for buttons and cards

Preview modes

  • Desktop preview at 600px width
  • Mobile preview at 375px width
  • HTML source view

Personalization (merge variables)

  • {{first_name}} — recipient first name
  • {{last_name}} — recipient last name
  • {{email}} — recipient email
  • {{book_title}} — book the enrollment is tied to (only if enrollment has a book)
  • {{book_genres}} — book genres list
  • {{book_tropes}} — book tropes list
  • {{book_target_publishing_date}} — release date
  • {{book_arc_download_url}} — personalized ARC download link (only valid for ARC readers)
  • {{book_arc_download_expires_at}} — when the ARC link expires
  • Each variable also works in nested form: {{license.firstName}}, {{book.title}}, etc.
Sample reader/book picker in the preview substitutes real values so the author can see how the email actually looks. Send test: Toolbar button sends the current draft (including unsaved edits) to the signed-in author’s account email via platform SMTP. Subject is prefixed with [TEST]. When preview book/reader selections are set, merge variables are rendered with those sample values. Rate-limited to one send per minute per author. Pre-built starter templates available from the toolbar as starting points.

Not available today

  • “Send test to myself” button
  • Custom field merge variables (custom field answers aren’t injected into emails yet)
  • Conditional content blocks ({% if %} works in raw HTML but no UI)
  • Dark mode preview

Next steps

Cadence Enrollments